Many might have thought Coca-Cola was being a soda jerk for canning Vanilla
Coke last month, but now we know the reason behind the move: The company was
clearing space on supermarket shelves for a coffee-flavored drink called Coca-Cola
Blak.
Apparently tired of losing the thirst-share of Generation
X-ers addicted to Starbucks and Red Bull, the beverage behemoth will launch
Coca-Cola Blak in coffee-craving France next month, with a worldwide rollout
soon to follow.
"We believe we have created a new category
of soft drink — an adult product in a carbonated beverage — and
a whole new drinking experience. This brand is ideal for any part of
the day when people are looking for renewed energy or simply to take a break," said
Marc Mathieu, vice president of global core brands.
We assume when he says "any part of the day," he means anytime that
does not precede sleeping.
